This way you generate more leads through your website

This way you generate more leads through your website

Traffic generation

Via handy online tools, such as Google Analytics, you can see who exactly lands on your site. With this, you can also see how long those people stay on your website and what they are exactly looking for. With this, you will come to know on the one hand if you already reach the right target group, but on the other hand how you can serve them even better. The higher the number of visitors (or the traffic), the more chance you can generate leads. Of course, the number of visitors does not say everything. Many visitors do not necessarily mean that they are also relevant to you. It is important that you really work this out as a well-considered strategy.

The right lead generation strategy

You start best with the use of search engine marketing. You can do that through SEO (Search Engine Optimization) or SEA (Search Engine Advertising). This can be promoted by all kinds of ways of online marketing tools, such as e-mail marketing, e-newsletters or social media. The first step in the process of attracting leads is to identify your 'ideal' buyer and introduce yourself in his / her situation. You can do this on the basis of a buyer persona. What does the potential customer look for? Respond to that! Map the customer journey and try to visualize the (purchasing) process from your customer's perspective. As soon as you attract the right people, in other words, your target group, the next step in your strategy is to convert the visitor to a lead. You can do this by offering the right content for your target group, using call-to-action to the landing page and by using forms on that optimized landing page. This can be, for example, contact or registration forms. This form is best kept simple, with as few steps as possible, otherwise, the visitors will drop out quickly. In the content, it is important to use relevant keywords for your target group. You have to form a kind of funnel to the online form. Once your visitors have entered it, you will have the necessary leads.

In a nutshell

Find out who the website visitor is and respond to that.
Create content than design.
Use call-to-actions and registration links.
Route visitors to the landing page with (registration) forms.
These are now leading.
Feed your leads with information that arouses their interest.
More conversion (customers).
More success!

Comments

Post a Comment

Popular posts from this blog

Webshops: you need to know this at start-up

Image
Webshops: you need to know this at start-up Busy business Running a webshop is much more than just sitting at your computer occasionally and waiting for an order to arrive. It is almost a full-time job and just like with a physical store it is important to have a plan in advance. Based on your idea you prepare a business plan with a specific strategy. So you have to research beforehand and determine how your competition is doing online, who your target audience is, and so on. In addition, you look in advance at what costs you have and determine the pricing for your product or service. When you have mapped this out, you can really start thinking about how you will distinguish yourself from the rest in the online mass. Unique content A webshop must also contain unique content. This applies to both textual and visual content. And in addition to the fact that it must be unique, it is very important that your content is professional. If you are not a good copywriter or photograph...
Read more

Webshops: you need to know this at start-up II

Future-oriented Also, know at the start where you want to go in the future with the shop so that the necessary functions are already provided and no problems or too many extra costs will cross your path later. A webshop is not developed from today to tomorrow. It is therefore crucial that your planning starts months in advance. An online payment system Those who buy online must of course also be able to pay online. As a seller, you can determine yourself which payment systems you offer and it is important that you make the right assessment here. The more options you give, the more expensive it becomes. More options, on the other hand, means that payment becomes much more accessible and that means that customers will make a payment faster. Also don't forget to check with which partners you want to work and which general legal provisions (right of withdrawal, general terms, and conditions, etc.) are available when you start an e-shop. For example, how much VAT you request depend...
Read more