Webshops: you need to know this at start-up

Webshops: you need to know this at start-up


Busy business

Running a webshop is much more than just sitting at your computer occasionally and waiting for an order to arrive. It is almost a full-time job and just like with a physical store it is important to have a plan in advance. Based on your idea you prepare a business plan with a specific strategy. So you have to research beforehand and determine how your competition is doing online, who your target audience is, and so on. In addition, you look in advance at what costs you have and determine the pricing for your product or service. When you have mapped this out, you can really start thinking about how you will distinguish yourself from the rest in the online mass.

Unique content

A webshop must also contain unique content. This applies to both textual and visual content. And in addition to the fact that it must be unique, it is very important that your content is professional. If you are not a good copywriter or photographer, you better outsource that externally. Professional content gives a credible impression! Read here about the importance of good pictures on your website.

Choose your (domain) name

When starting a new online store, you must of course also give the child a name. Since it is about an online store, you have to take into account that the domain name must still be available. It does not only have to be catchy, but you can also use the most obvious source of inspiration: your main activity. It can also be an abbreviation, a pun, ... as long as it is unique. Make sure during that decision whether the domain name is still available.
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