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Webshops: you need to know this at start-up II

Future-oriented Also, know at the start where you want to go in the future with the shop so that the necessary functions are already provided and no problems or too many extra costs will cross your path later. A webshop is not developed from today to tomorrow. It is therefore crucial that your planning starts months in advance. An online payment system Those who buy online must of course also be able to pay online. As a seller, you can determine yourself which payment systems you offer and it is important that you make the right assessment here. The more options you give, the more expensive it becomes. More options, on the other hand, means that payment becomes much more accessible and that means that customers will make a payment faster. Also don't forget to check with which partners you want to work and which general legal provisions (right of withdrawal, general terms, and conditions, etc.) are available when you start an e-shop. For example, how much VAT you request depend

Webshops: you need to know this at start-up

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Webshops: you need to know this at start-up Busy business Running a webshop is much more than just sitting at your computer occasionally and waiting for an order to arrive. It is almost a full-time job and just like with a physical store it is important to have a plan in advance. Based on your idea you prepare a business plan with a specific strategy. So you have to research beforehand and determine how your competition is doing online, who your target audience is, and so on. In addition, you look in advance at what costs you have and determine the pricing for your product or service. When you have mapped this out, you can really start thinking about how you will distinguish yourself from the rest in the online mass. Unique content A webshop must also contain unique content. This applies to both textual and visual content. And in addition to the fact that it must be unique, it is very important that your content is professional. If you are not a good copywriter or photograph

This way you generate more leads through your website

This way you generate more leads through your website Traffic generation Via handy online tools, such as Google Analytics, you can see who exactly lands on your site. With this, you can also see how long those people stay on your website and what they are exactly looking for. With this, you will come to know on the one hand if you already reach the right target group, but on the other hand how you can serve them even better. The higher the number of visitors (or the traffic), the more chance you can generate leads. Of course, the number of visitors does not say everything. Many visitors do not necessarily mean that they are also relevant to you. It is important that you really work this out as a well-considered strategy. The right lead generation strategy You start best with the use of search engine marketing. You can do that through SEO (Search Engine Optimization) or SEA (Search Engine Advertising). This can be promoted by all kinds of ways of online marketing tools, such as e

The digital investment allowance: save 13.5%

The digital investment allowance: save 13.5% These digital investments are eligible Investments in e-commerce in the field of software or equipment that: Facilitate electronic payment; Serving for electronic invoicing, signature or archiving. Investments in cybersecurity: Software or hardware that serves to secure information, networks and IT installations; Monitoring and audit instruments for IT security systems; Software or hardware that enables safer management of the personal data collected by the company. Additional investments associated with the implementation of the two categories mentioned above: Costs for software development that are related to the aforementioned investments (and are written off together); Investments that make interfacing with other systems of the company or systems outside the company possible. This must be done in order to enjoy this The supplier's invoice must contain specific information. Among other things, the supplier must confi

With this you score on social media

With this, you score on social media Be relevant and original Your followers follow you because you seem interesting at first sight. Hold onto them by continuing to share interesting and relevant content with a touch of originality. By doing this, your target audience will, in turn, share this again with his / her network and that is only positive! Humor works Although humor is always subjective, it does ensure that you show the human side of your organization. Especially nice puns do well. Let your target group do something To increase involvement, you can let your target group do something active. By having them vote for something, for example through a poll, you give them the feeling that they have a say and that you as a company take them into account. Keep an eye on the statistics Most social media give you the option to consult statistics. You can also see the range of your messages, the number of new likes or followers, how many times sharing is done, ... Measuring