With this you score on social media

With this, you score on social media

Be relevant and original

Your followers follow you because you seem interesting at first sight. Hold onto them by continuing to share interesting and relevant content with a touch of originality. By doing this, your target audience will, in turn, share this again with his / her network and that is only positive!

Humor works

Although humor is always subjective, it does ensure that you show the human side of your organization. Especially nice puns do well.

Let your target group do something

To increase involvement, you can let your target group do something active. By having them vote for something, for example through a poll, you give them the feeling that they have a say and that you as a company take them into account.

Keep an eye on the statistics

Most social media give you the option to consult statistics. You can also see the range of your messages, the number of new likes or followers, how many times sharing is done, ... Measuring is knowing! Keep an eye on the statistics and respond to them. As a result, you know what you are already doing well and what your work points are.

Clear communication

Clear communication is an absolute must. Determine the days and times when you will communicate and also ensure that your messages are clearly formulated. Chances are that your channel has multiple managers or editors. Agree with clear guidelines on how to formulate everything (for example convoying or tutoring).

Be the real you

Be real! Many use social media as a mask to hide their lesser sides. So as a company, do not act differently than you are, because sooner or later you will hit the lamp with that. It also costs you less effort to be yourself!
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